Your website works for you around the clock – if it is built well. When planning a new site or a redesign, look for these essentials.
Mobile-first design
Most visitors arrive on a phone. Your site should look and work perfectly on small screens, with readable text and easy-to-tap buttons.
Speed
Slow pages lose visitors and rank lower in search results. Optimised images, clean code and good hosting make a big difference.
Clear calls to action
Make it obvious how visitors can contact you, request a quote or buy – and make those forms short and simple. A WhatsApp button is especially effective in Ghana.
Search engine foundations
Proper page titles, descriptions, headings and a sitemap help customers find you on Google.
Security and reliability
An SSL certificate (the padlock in the browser), regular updates and backups protect both your business and your visitors.